SCENARIOS
——
Passenger Flow Monitoring
Comprehensively, timely, and dynamically monitoring tourist attraction passenger flow, core source markets, and tourist profiles, from the macro, meso, and micro levels.
Elements of Cultural & Tourism
Monitoring the supporting resources and distribution, capacity, hotel saturation, and other aspects of the tourist attractions to assist the government in adjusting the supply side
.
Cultural & Tourism Supervision
With tourism evaluation and analysis as the primary focus, and supplemented by complaint analysis and public opinion analysis, monitoring the quality of tourism services and tourist satisfaction of the city from multiple dimensions.
Economy of Culture & Tourism
Analyzing the structure and trend of development of the tourism industry to assist the investment attraction and industrial layout planning afterwards.
Tourism Marketing
Saving quantity, excavate increment, expand similar groups through Lookalike, explore high-value groups, and assist in improving government marketing efficiency
Data Report
Providing suggestions and decision-making assistance for destination cultural and tourism development and supply side adjustments through monthly, quarterly, and annual data reports
PRODUCT STRUCTURE
——
ADVANTAGES
——
Multi-source Data Integration
Integrating dozens of data sources, forming specialized data services such as public opinions, complaints, transportation, products, consumption, marketing, policies, news，etc.
Industry Standards for Big Data in Comprehensive Tourism
Collaborating with the National Culture and Tourism Ministry to establish a joint laboratory, we aim to set up comprehensive tourism standards for over 500 pilot cities. With the integration of culture and tourism as the direction, we will establish a big data index model and standards to serve the cultural industry economy, explore the culture and tourism big data scenarios, and build a culture and tourism big data monitoring platform.
Economy of Culture & Tourism
Analyzing the structure and trend of development of the tourism industry to assist the investment attraction and industrial layout planning afterwards.
Tourism Demographic Behavior Standard
The Big Data Lab of National Bureau of Statistics on Demography, with the help of vast mobile data, jointly explores and researches the use of population big data, and develops its own products, which can more comprehensively and deeply reflect the urban population scale, distribution, composition, mobility characteristics, and trends. This helps the government to get urban population data in time and assist in making scientific decisions.
Self Owned Data
Massive mobile APP human-oriented and location data. More than 6.8 billion mobile smart terminals, 750 million monthly active smart devices, 10PB of massive human-oriented data, 20TB of daily data collection, 37 billion+ daily event data, and 1000+ basic tags.
ESTABLISH A JOINT LABORATORY WITH MINISTRY OF CULTURE & TOURISM OF CHINA
——
On May 15, 2019, the Information Center of the Ministry of Culture and Tourism, together with TalkingData and IGC, officially announced the establishment of the "Joint Laboratory for Big Data Analysis and Mining of the Ministry of Culture and Tourism Comprehensive Monitoring and Emergency Command Platform" (hereinafter referred to as the "Joint Laboratory"), to empower the digital transformation of China's cultural and tourism industry and the construction of smart cities.
Director Chen Dingkun, Deputy Director Cao Shujun, Deputy Director Xin Hongye attended the unveiling ceremony of the joint laboratory, and had in-depth exchanges with Allen Yeung, founder and CEO of IGC, and his team.
CASES
——
National Ministry of Culture and Tourism's Global Tourism Big Data Monitoring Platform
——
The National Ministry of Culture and Tourism's comprehensive tourism monitoring is based on the top-level design concept of comprehensive planning, data-driven, indicator oriented, and predictability. It combines massive data with big data technology, AI, and cutting-edge algorithms, and uses human behavior proxy data to establish statistical standards for over 500 national comprehensive tourism demonstration areas, including dimensions such as distribution of comprehensive tourism demonstration areas, composition of passenger flow sources, development coverage of demonstration areas, passenger flow index, and passenger flow connectivity of demonstration areas.
Huangshan Smart City Operation Command Center
——
By relying on various precise algorithmic models, we can calculate and gain insights into the city's tourist volume, distribution, and sources in daily operation and management work, monitor tourist satisfaction in cultural and tourism supervision work, explore tourist consumption and potential customers in tourism marketing work, evaluate marketing effectiveness, and achieve the ability to monitor operations, conduct early warning analysis, and assist decision-making.
Smart Monitoring of the National Museum of China
——
The Smart Monitoring System of the National Museum mainly realizes the functions of real-time monitoring of passenger flow, early warning for exceeding passenger flow limits, personnel evacuation, and statistical analysis of passenger flow. The core functional indicators include:
- Hourly heatmap of passenger flow in the past week
- Composition of passenger flow sources within the city
- Gender composition of passenger flow
- Daily hourly heatmap of passenger flow
- Streets of passenger flow sources within the city
- Age composition of passenger flow
- National composition of passenger flow sources
- Flight map of passenger flow sources within the city
- Consumption preferences of passenger flow
- Travel information preferences of passenger flow
- Distance composition of passenger flow
- Cities of national passenger flow sources
- Travel preferences of passenger
Dashilar Smart Culture & Tourism
——
Driven by technologies such as big data processing and AI, it integrates and analyzes the data attributes of Dashilar community, fully explores the value of data, scientifically establishes a community analysis model, and gains insights into the characteristics of the population, buildings, infrastructure, weather, culture, education, and history in Dashilar area. This provides quantifiable decision support for the commercial optimization and renewal of Dashilar community and offers practical digital tourism solutions that can be continuously iterated and optimized. It also develops and creates an interactive and visual platform for tourists, businesses, and managers.
